Motivational speakers are hired to inspire, motivate, and to a certain degree, educate the audience they are delivering the speech to. They do so by delivering a humorous or funny speech, a content driven speech, or a story or two full of inspiration and motivation.
Hiring motivational speakers require research and studies to ensure that your audience can have a positive, fulfilling, and worthwhile experience with your speaker. In choosing the right speaker for your event, you do have to consider several factors, some of which will be discussed in the succeeding paragraphs. There is no hard rule in hiring motivators, but it does help when you do your research first before hiring anyone. Motivational speakers don’t come cheap so you want to make sure that the money you pay them is money well spent.
First thing to consider is the budget. Unfortunately, motivational speakers charge around $2000 to $100,000 per session. Factor in the fact that if you go through speaker bureaus, a commission of 25-30% is charged to them, thus the possibility of a discount may not be that easy.
You should also consider your audience and their preference. A mostly female audience can relate more to female speakers than men, in the same way that a mostly male audience relates more with male speakers than women. It may not always be the case, but do look at gender as one factor to consider when choosing a speaker.
Your target audience will also serve as a reference when determining the theme of the event. The theme is also important when hiring a speaker. You should consider the experience and the expertise of your speaker before hiring them for your event. As mentioned above, motivational speakers are hired to motivate, to inspire, and to educate. You should choose a speaker who is well versed in the topic. You would want your audience to take home something new and not go home feeling even more confused than when they came in. most women are comfortable discussing relationship topics while men are more into hard facts and are almost always content-driven. However, just like when it comes to speaker-audience gender factor, this is not always the case. You must therefore do your background research of the speaker you would want to invite to your conference. Look at their online portfolio as well as their client’s feedback.
Speaking of feedback, look at how other people were able to relate to your prospective speaker. Was he able to establish connection with his previous audience? How was his or her voice? Was it well modulated and not monotonous? Find videos of your prospective speaker; former clients post online. Are they constantly using the same material? Are they updated?
Choose a speaker who doesn’t just tell his success story and expect everyone can relate to it. A true motivator doesn’t just focus on the who, what, where, or when. He or she should also discuss the “how”. This is what sets him apart from the others. Find a speaker who will not just be a motivator, for motivation is only temporary. Instead, find a speaker who can be an inspiration, for this is permanent. He or she should be able to clearly indicate his tried and tested methodology of success that everyone can use as a guide as they create their own path to success.
Look for a motivational speaker who establishes (or at least offers) a continuous program to reinforce and reiterate their plan or program. Follow up programs could include (but should not be limited to) workshops, trainings, and consulting services that aim to put into practice what they have discussed in theory.